The 3 Fundamentals of Wildly Successful Brands
We all have our favorite coffee place, our favorite running shoes, even our favorite brand of chips. Are each of these ‘favorites’ really unique in that no one else makes the same product? Not really. There’s a certain je ne sais quoi about some brands that make them extra appealing to us. Rarest-of-the-rare are cult brands that […]
7 Components That Comprise a Comprehensive Brand Strategy
Your brand’s strategy should be based on company goals. And just like James Bond wouldn’t have gotten too far without a plan, your business will eventually hit a wall without a cohesive brand strategy. Sure, maybe you can finagle a big sale or trick a Russian spy or two, but one day you’ll wake up and […]
